Fortune 500 companies can expect to push more than a gigabyte a day in raw web analytics data, which can be easily tripled for media companies. Big data is anything anyone ever talks about anymore, so the C-suite has never been more interested in integrated analytics, shining a spotlight on the web analyst team to deliver more than just pretty charts and high-level talking points.
Pulling the information from web analytics software should be less than 10 percent of the work, with an overwhelming 90 percent of time dedicated to deriving insights your organization can use to drive change.
So how to you go from pulling numbers to authoring insights? [Read the rest of this entry...]