Return on investment is a sexy KPI right now; everything and everyone claims to provide easy calculations of ROI, value added services that show ROI, and other far-fetched promises. Probably one of the hardest things a web analyst can do is measure ROI — true ROI. We’ve become accustomed to using the term “return on [...]
Based on just the title of this post alone, can you guess what the #1 sticking point is between web analysts and the I.T. department? You got it, tagging up pages across your organization’s website usually falls to the coders, webmasters, outside consultants, or I.T. folk within your company, and not the research, marketing, or [...]
Due to the fact that this discipline is so young, web analysts constantly have to combat the duality of their trade. On one hand, the web analyst weighs fairly concrete numbers and patterns to formulate recommendations, on the other hand they take a stance on the interpretation of those facts and figures. At what point [...]
Regardless of the tool you use today to measure your website traffic, even if it’s an antiquated server log parser (boy I’m dating myself here), you can be proud that the information you’re collecting is by far the cleanest statistical data on the planet (booyah!). Many will argue that there are still a ton of [...]
Happy New Year and welcome back to what will be a make or break quarter for many of us. It’s time to hunker down and turn what was a pretty terrible economic run last year, into the building blocks of recovery. Many of us will have to focus our efforts on hitting hard in early [...]
A new year, a new decade, a new web analytics blog. For those of you that know me, you’ll know that I’ve been blogging about pay-per-click advertising, online marketing, web analytics, and social media for about three years at my original blog, PPC-Advice.com. In writing my yearly recap on PPC-Advice.com, it occurred to me that [...]
