Comments on: Measuring ROI – Lesson 1: Don’t just look at Web Analytics

By: Les

Les — Wed, 03 Feb 2010 16:07:49 +0000

True – Some people just banty about these terms without really knowing what they are talking about. It drives me nuts. Gotta separate the drivel from the facts.

By: Les

Les — Wed, 03 Feb 2010 16:07:00 +0000

True – Some people just banty about these terms without really knowing what they are talking about. It drives me nuts. Gotta separate the drivel from the facts.

By: Garry Przyklenk

Garry Przyklenk — Wed, 03 Feb 2010 16:04:26 +0000

I agree. I think the point I was trying to get at was, if we really want to define and talk about ROI as a metric, let's be discrete and diligent about it and ensure that we're talking about what ROI really entails and make it super clear we're not talking about another metric such as ROAS.

By: Garry Przyklenk

Garry Przyklenk — Wed, 03 Feb 2010 16:04:00 +0000

I agree. I think the point I was trying to get at was, if we really want to define and talk about ROI as a metric, let’s be discrete and diligent about it and ensure that we’re talking about what ROI really entails and make it super clear we’re not talking about another metric such as ROAS.

By: Les

Les — Wed, 03 Feb 2010 12:55:22 +0000

Hi Garry,

How about looking at ROI from a micro versus a macro perspective? I think that in some instances one can indeed use it as a KPI (albeit micro versus macro).

This methodology does not give the whole picture. But in some cases it will placate your client as they may be focussed on one small part of a bigger picture and really need to see the value of one small part of their entire online marketing plan.

Dunno - what do you think?

By: Les

Les — Wed, 03 Feb 2010 12:55:00 +0000

Hi Garry,

How about looking at ROI from a micro versus a macro perspective? I think that in some instances one can indeed use it as a KPI (albeit micro versus macro).

This methodology does not give the whole picture. But in some cases it will placate your client as they may be focussed on one small part of a bigger picture and really need to see the value of one small part of their entire online marketing plan.

Dunno – what do you think?

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Sun, 31 Jan 2010 13:40:47 +0000

[...] This post was mentioned on Twitter by Pritesh Patel, Garry Przyklenk. Garry Przyklenk said: For @priteshpatel9: #measure (ing) ROI, Lesson 1: Don't just look at #wa (fresh content!) http://bit.ly/bX7b9S [...]