An unfortunate recent statistic unearthed from the Factual Blog has shown that less than 30% of businesses worldwide are using Google Analytics on their websites out of a 4 million site sample set (via Manoj Jasra at Web Analytics World Blog). Unfortunate only because there seems to be a booming interest in search engine marketing, [...]
There is a lot to be said about implementing web analytics on a site, and using that data to improve customer experience and a company’s bottom line. Guys like Avinash Kaushik, Eric Peterson and Jim Sterne all advocate that baseline implementations provide a boat-load of traffic data that will never be looked at in a [...]
Divorcing yourself from opinion, or qualitative analysis, or wishy-washy suggestions can be a tough task. Some stakeholders are statistically savvy and can look at numbers objectively, opting to do their own analysis – perhaps by using separate business intelligence. However, most people want to read interesting insights, even if it’s just to look smart at [...]
