This post was mentioned on Twitter by gprzyklenk: New #measure post: Becoming a data diplomat – http://bit.ly/abMout...

I especially like this comment: “However, most people want to read interesting insights, even if it’s just to look smart at the water cooler.”. There's too much of that going around versus what is really important: “Focus on one product, one traffic segment, and one conversion pathway through a site.” is much smarter.” Baby steps first.

BTW: I partially address the issue of too much data and not knowing what to do with it in this Blog post: http://www.webfuel.ca/dfc

I especially like this comment: “However, most people want to read interesting insights, even if it’s just to look smart at the water cooler.”. There’s too much of that going around versus what is really important: “Focus on one product, one traffic segment, and one conversion pathway through a site.” is much smarter.” Baby steps first.

BTW: I partially address the issue of too much data and not knowing what to do with it in this Blog post: http://www.webfuel.ca/dfc