Analytics Advice

Ongoing debates surrounding the topic of “free news versus digital media pay walls” present an interesting opportunity for web analytics professionals.  If there’s one thing I learned during my stint in new media, it’s that news organizations have historically had a poor grasp on establishing sustainable revenue models to support substantial distribution costs and sizable [...]

I’m a big fan of Search Engine Strategies because it’s one of those shows that really draws the best and brightest in online marketing and web analytics.  My special guest today is Dennis Mortensen, former COO of IndexTools, currently the Director of Data Insights at Yahoo! and member of the Board of Directors at the [...]