I figured that since today is April Fool’s Day and it’s also technically the last day of the work week, that I’d forgo the typical #ff (follow friday retweeting) and conduct a non-scientific survey on web analytics users on Twitter. The question? Not what their favorite tool of choice is, or how they measure social media — oh no — something much harder to describe.
“When you’re at a party, how do you describe what you do?”
The responses came in at a furious pace…
I spy on you when you’re online…
(it makes for better conversation)
I help companies measure the success of their website…
(Same thing I tell my mom:)
I help people make better decisions…
Have you read 1984?
(and people stop asking questions)
I measure the efficacy of the campaigns I employ for our clients.
Digital marketing including web analytics…
(then I get funny looks, to which I reply)
It’s a lot like an episode of 24, but less violent, and I’m way less cranky than Chloe O’Brien.
(But that’s a lie, so then I say)
I empower companies by giving them tools that make multi-channel customer data consumable and actionable.
I connect companies with their customers in a meaningful manner to empower stellar business decisions. (How you ask?) By combining behaviors and attitudes to produce profitable outcomes.
I aggregate user data for role identification and behavior analysis over a historical spectrum.
(then I change the subject)
I improve websites and help companies make more money.