5 Ways to Make Web Analytics Data More Insightful

Fortune 500 companies can expect to push more than a gigabyte a day in raw web analytics data, which can be easily tripled for media companies. Big data is anything anyone ever talks about anymore, so the C-suite has never been more interested in integrated analytics, shining a spotlight on the web analyst team to deliver more than just pretty charts and high-level talking points.

Pulling the information from web analytics software should be less than 10 percent of the work, with an overwhelming 90 percent of time dedicated to deriving insights your organization can use to drive change.

So how to you go from pulling numbers to authoring insights? Continue reading 5 Ways to Make Web Analytics Data More Insightful

How to avoid being wrong as a web analyst

Due to the fact that this discipline is so young, web analysts constantly have to combat the duality of their trade.  On one hand, the web analyst weighs fairly concrete numbers and patterns to formulate recommendations, on the other hand they take a stance on the interpretation of those facts and figures.  At what point do we draw the line between insight and speculation, and how can web analysts avoid mistakes and eating crow? Continue reading How to avoid being wrong as a web analyst