There comes a time in every analyst’s life when an organization decides to change up the game and move from one web analytics solution to another. Transitioning the reporting data isn’t usually that painful, if done correctly; it’s decommissioning the old solution that is most challenging. Having survived a number of these transitions already, I [...]
Implementation of Omniture SiteCatalyst isn’t that difficult by any means, however validating that scripts are in place to populate variables in your solution design can be somewhat challenging for those outside of the web analytics community. The challenge is not that it’s particularly hard to debug Omniture implementations, but it can be hard to explain [...]
There is a lot to be said about implementing web analytics on a site, and using that data to improve customer experience and a company’s bottom line. Guys like Avinash Kaushik, Eric Peterson and Jim Sterne all advocate that baseline implementations provide a boat-load of traffic data that will never be looked at in a [...]
Based on just the title of this post alone, can you guess what the #1 sticking point is between web analysts and the I.T. department? You got it, tagging up pages across your organization’s website usually falls to the coders, webmasters, outside consultants, or I.T. folk within your company, and not the research, marketing, or [...]
