7 Stages of “Do Not Track” Grief: A Survival Guide for Analysts & Online Marketers

There is little over a month to go until Microsoft releases Windows 8 along with their newest embedded Internet Explorer 10 browser that will feature Do Not Track enabled by default. In recent days, Google has also unveiled new Chrome features for Do Not Track.

While many in the community are bracing with the implications, others believe the feature won’t have a significant impact on the industry’s ability to effectively optimize advertising dollars. What is a web analyst or online marketer to do?

Surviving the do not track evolution is much like dealing with the seven stages of grief. Continue reading 7 Stages of “Do Not Track” Grief: A Survival Guide for Analysts & Online Marketers

10 Commandments of Digital Analytics

As many industry observers are well aware, the Web Analytics Association, to which many of us are members, changed their name to keep up with the times. The newly named Digital Analytics Association ushers in a time to revitalize and refresh the values of the industry, so I could think of no better way to welcome this change than to redefine our industry’s commandments. Continue reading 10 Commandments of Digital Analytics