Ongoing debates surrounding the topic of “free news versus digital media pay walls” present an interesting opportunity for web analytics professionals. If there’s one thing I learned during my stint in new media, it’s that news organizations have historically had a poor grasp on establishing sustainable revenue models to support substantial distribution costs and sizable [...]
An unfortunate recent statistic unearthed from the Factual Blog has shown that less than 30% of businesses worldwide are using Google Analytics on their websites out of a 4 million site sample set (via Manoj Jasra at Web Analytics World Blog). Unfortunate only because there seems to be a booming interest in search engine marketing, [...]
Divorcing yourself from opinion, or qualitative analysis, or wishy-washy suggestions can be a tough task. Some stakeholders are statistically savvy and can look at numbers objectively, opting to do their own analysis – perhaps by using separate business intelligence. However, most people want to read interesting insights, even if it’s just to look smart at [...]
Return on investment is a sexy KPI right now; everything and everyone claims to provide easy calculations of ROI, value added services that show ROI, and other far-fetched promises. Probably one of the hardest things a web analyst can do is measure ROI — true ROI. We’ve become accustomed to using the term “return on [...]
Happy New Year and welcome back to what will be a make or break quarter for many of us. It’s time to hunker down and turn what was a pretty terrible economic run last year, into the building blocks of recovery. Many of us will have to focus our efforts on hitting hard in early [...]
