#measure Tweeps agree, it’s hard to describe what we do

I figured that since today is April Fool’s Day and it’s also technically the last day of the work week, that I’d forgo the typical #ff (follow friday retweeting) and conduct a non-scientific survey on web analytics users on Twitter.  The question?  Not what their favorite tool of choice is, or how they measure social media — oh no — something much harder to describe.

“When you’re at a party, how do you describe what you do?”

The responses came in at a furious pace… Continue reading #measure Tweeps agree, it’s hard to describe what we do

Dennis Mortensen in-depth Q&A, sneak peek at SES New York

Dennis Mortensen of Yahoo Web AnalyticsI’m a big fan of Search Engine Strategies because it’s one of those shows that really draws the best and brightest in online marketing and web analytics.  My special guest today is Dennis Mortensen, former COO of IndexTools, currently the Director of Data Insights at Yahoo! and member of the Board of Directors at the Web Analytics Association.  Dennis is a frequent speaker at SES events, and will be co-hosting a panel entitled “Meaningful SEO Metrics: Going Beyond the Numbers” at SES New York. Continue reading Dennis Mortensen in-depth Q&A, sneak peek at SES New York