This is right out of the “why didn’t they think about this earlier” file, but makes perfect sense on the heels of Google integrating Google Analytics goals into the Google AdWords interface. Google did right by me this time, recognizing another customer pain point: marketers and agencies not having the full suite of data available [...]
An unfortunate recent statistic unearthed from the Factual Blog has shown that less than 30% of businesses worldwide are using Google Analytics on their websites out of a 4 million site sample set (via Manoj Jasra at Web Analytics World Blog). Unfortunate only because there seems to be a booming interest in search engine marketing, [...]
Regardless of the tool you use today to measure your website traffic, even if it’s an antiquated server log parser (boy I’m dating myself here), you can be proud that the information you’re collecting is by far the cleanest statistical data on the planet (booyah!). Many will argue that there are still a ton of [...]
