New Google Adwords beta reporting in Google Analytics

This is right out of the “why didn’t they think about this earlier” file, but makes perfect sense on the heels of Google integrating Google Analytics goals into the Google AdWords interface.  Google did right by me this time, recognizing another customer pain point: marketers and agencies not having the full suite of data available in Google Analytics reporting that is readily available in the Google AdWords interface. Continue reading New Google Adwords beta reporting in Google Analytics

Meaningful SEO metrics and where to find them

An unfortunate recent statistic unearthed from the Factual Blog has shown that less than 30% of businesses worldwide are using Google Analytics on their websites out of a 4 million site sample set (via Manoj Jasra at Web Analytics World Blog).  Unfortunate only because there seems to be a booming interest in search engine marketing, namely search engine optimization.  By no means does one need Google Analytics to measure indicators of success in SEO, but it sure helps.  Any web analytics tool should top your list of priorities when embarking in online marketing, but there are lots of other resources freely available to webmasters. Continue reading Meaningful SEO metrics and where to find them

Why web analytics data is better than 99% of other stats

Regardless of the tool you use today to measure your website traffic, even if it’s an antiquated server log parser (boy I’m dating myself here), you can be proud that the information you’re collecting is by far the cleanest statistical data on the planet (booyah!).  Many will argue that there are still a ton of flaws associated with web analytics data, but truth be told, information available to a web analyst today is far more trustworthy than the majority of audience measurement options out there. Continue reading Why web analytics data is better than 99% of other stats