How to avoid being wrong as a web analyst

Due to the fact that this discipline is so young, web analysts constantly have to combat the duality of their trade.  On one hand, the web analyst weighs fairly concrete numbers and patterns to formulate recommendations, on the other hand they take a stance on the interpretation of those facts and figures.  At what point do we draw the line between insight and speculation, and how can web analysts avoid mistakes and eating crow? Continue reading How to avoid being wrong as a web analyst