Tools for Debugging Omniture Implementations

Implementation of Omniture SiteCatalyst isn’t that difficult by any means, however validating that scripts are in place to populate variables in your solution design can be somewhat challenging for those outside of the web analytics community.  The challenge is not that it’s particularly hard to debug Omniture implementations, but it can be hard to explain why, for instance, Omniture uses separate traffic and conversion variables.  The second challenge is finding tools that support cross-platform testing and validation efforts; the subject of my post today. Continue reading Tools for Debugging Omniture Implementations