Why web analytics data is better than 99% of other stats

Regardless of the tool you use today to measure your website traffic, even if it’s an antiquated server log parser (boy I’m dating myself here), you can be proud that the information you’re collecting is by far the cleanest statistical data on the planet (booyah!).  Many will argue that there are still a ton of flaws associated with web analytics data, but truth be told, information available to a web analyst today is far more trustworthy than the majority of audience measurement options out there. Continue reading Why web analytics data is better than 99% of other stats