Perfect tagging: mission impossible or holy grail?

Based on just the title of this post alone, can you guess what the #1 sticking point is between web analysts and the I.T. department?  You got it, tagging up pages across your organization’s website usually falls to the coders, webmasters, outside consultants, or I.T. folk within your company, and not the research, marketing, or business development department.  Although many software solutions are turning to single smart tags that can be defined later from within the tool, lots of enterprise class vendors still require on-page variable calls or customized javascript functions to assist in segmenting visitors.  So is perfect tagging mission impossible or the holy grail?  A rare discussion plus a Dwight Schrute bobble-head after the break. Continue reading Perfect tagging: mission impossible or holy grail?